1. Putting The Basics In Place
Welcome Gold Club Member!
This is the first module our business owners complete, designed to give them an overview of what the programme covers. In reality they will come across things they can immediately implement, giving them some very quick 'wins', which of course is very motivational.
As you may know, we haven't 'dumbed' anything down simply because you are students, as we want to give you the best possible exposure to real life business issues. Some of the topics will be new to you no doubt, but all will become clear as you work through this and future modules.
Don't worry if you get stuck as help is never far away - simply drop me an email. Good luck, enjoy the experience and prepare to enter the world of the small business owner. Everything from here is totally unaltered.
How To Get The Best Return
The structure of our sessions are quite simple, and designed to keep you interested, but you’ll be doing most of the work, because that’s the best way for people to understand, learn, absorb and have the confidence to go out and do things in the real world of your own business.
2. Nine Go Forward Foundations
The Fundamental Footings Upon Which Real Business Success Is Built.
Although you don't have business experience to fall back on, see how many of these Nine key points you can relate to, and think how you could apply to your own position.
Over the last twenty years my colleagues and I have looked very carefully at what contributes to the successes and failures of small and medium sized businesses.
As ever, don't worry if you get stuck, just get in contact and I'll help in any way I can.
3. Three Business Multpliers
Even as students with limited business experience, you will be able to relate to this module.
The Business Multipliers are absolutely crucial to any business, and although blindingly obvious, very few manage to tackle all three effectively - and yet once they do, the results are immediate.
We are going to show you how to use all Three Multipliers in your business, at the same time.
So let’s start by clarifying what they are. Lead Generation is “Getting People Who May Be Interested In What You Have To Offer.” No more than that. Just getting them to enter your Department Store. Sales Conversion is turning those people into paying customers. Getting the ‘browsers’ to go to the till. Building an on-going system that repeats and runs itself, so you don’t have to.
4. Time Matrix
Getting More Time By Planning Your Time
Time is the one thing we all have exactly the same quantity of - and yet we all use it differently!
Most owners of small businesses don’t have enough time to do all the things they need to, let alone the things they want to or should be doing.
But those people who plan their time don’t suffer as badly – because planning is the key to time management.
5. Swot Analysis
As you would expect, large businesses are constantly reviewing how they ‘fit’ in their marketplace, trying to identify issues before they become a problem and exploiting any opportunities that appear.
They will probably have a whole raft of specialists helping them with this exercise, both employees and external consultants.
Small businesses should be doing exactly the same, and one key tool they can use is called a SWOT Analysis. Simple in concept and yet it can be hard to remain objective.
The tool can be used in almost any situation, not just within a business, so another skill that will help you in life generally.
6. Lead Generation And Your Target Market
You probably know that any business needs to understand who its potential customers are and where to find them - pretty crucial stuff! But it isn't always as easy as it sounds - this module explains the whole concept.
This is one topic not two – you can’t have one without the other.
The Target Market is the single most important aspect of Business Growth or even Business Survival because no matter how amazing, appealing or unique your product or service is – if it is marketed to the wrong people it can never reach its full potential.
7. Sales Conversion
If you think about it, just about everything has to be sold at some point.
Not in a high pressure unethical way, but we have to show potential customers why they should be dealing with us, how we can solve their problems and why they should trust us - that's in essence what selling is. And most businesses don't do it as well as they could.
Most businesses when they don’t get the sale, especially if they can’t think why not, will quite possibly be annoyed and simply dismiss and move onto the next prospect. This is a mistake and if you do them same, will be costing you money.
Think how hard it can be to generate initial enquiries, so why let them drift away!
8. Secrets Of Web Marketing
We are all very familiar with the web, and too many people think it is a mass marketing medium - well they are wrong, very wrong and here we explore why and what they should be doing.
Why Most Small Businesses Get Web Marketing Wrong So many people think the internet has different rules. Its own rules. And they’re wrong.
There are a few things that are different. There are a lot of things which are the same but have a different name – it’s called reinventing the wheel and it doesn’t add anything you didn’t already know.
9. Benefits Not Features
To sell, persuade or convince we need to appeal to people’s heads and their hearts.
Sell to their emotions…
and use logic to justify it to their brains
People don’t buy a product or service because of what it does (features) – they buy the results the product or service brings them (benefits), and then use logic as a secondary back up.
This module explores this whole concept.
10. Social Proof
The Business Booster “Social Proof
We have already studied one of our Business Boosters, namely describing the Benefits a product or service brings to a customer, rather than simply listing the Features which means precious little.
Now we are going to look at the importance of Social Proof, as just about everybody wants to know what those who bought our product or service before us found the experience.